Laura Seldon

COPY - The NFL is using AI and machine learning to build "The Digital Athlete." My job was to use this :30 spot to tell the story of how this campaign aims to better predict — and eventually prevent — player injury.

EDITORIAL DIRECTION/COPY — Canvas Worldwide, the world's second-largest independent media agency, hadn't updated its website since opening its doors three years prior. And yet, the agency had grown from a few dozen people in 2016 to a 300+ person team with six offices around the country. It was time for a change. We started with a series of questions designed to help the agency determine its authentic self and then crafted several pages of copy to help reveal what makes Canvas stand apart from all other agencies.

CREATIVE DIRECTION/COPY — The mission: to get New Yorkers to stop and pay attention to Climate Week in 15 seconds or less.

VIDEO PRODUCING/STRATEGY/COPY — I helped launch this social good collaboration between North Texas Ford, the Dallas Mavs and nonprofit First Book. Between TV, social media (which included a Mark Cuban RT), and a halftime show video, this campaign received hundreds of thousands of impressions.

EDITORIAL DIRECTION/COPY — When America went into quarantine lockdown in March of 2020, many agencies experienced massive layoffs and furloughs. However, that wasn't the case at Canvas Worldwide. In fact, Canvas grew its team by nearly two dozen people at this time... and it was all thanks to four years of determination and strategic thinking. That's why Canvas is sharing a few key points that brought the team to its successful present moment via an email campaign kicking off with this first "inaugural episode."

COPY — Guess by Marciano needed something light for its spring shoe collection. My answer was straight-forward copy that complemented the imagery in order to keep shoppers focused on browsing.

OOH COPY — One of the many billboards I created for JDate's "Get Chosen" campaign.

COPY — Part of a series I created for JDate's "Get Chosen" campaign on Facebook and Instagram.

COPY — This AdWeek article discusses three comedic commercials I conceived and wrote for JDate (produced in partnership with Rainn Wilson's SoulPancake).

WEB COPY — Landing page to promote the GUESS summer line.

EDITORIAL — Slideshare created for Staples targeted at small business owners.

ARTICLE — This personal essay gives a rare look into the awkward inner monologue of yours truly.

CREATIVE STRATEGY — I teamed JDate with BuzzFeed to create a fun video that aims at giving a nod to Jewish dating.